Take Ownership Of Your Brand’s Digital Profile And Influence Public Perception.
Studies have shown that online reviews influence 9 out of 10 customers when they are making a decision to buy a product or service. Our online reputation management services helps you take ownership of your digital profile and helps influence the narrative before it goes viral. We solve reputation problems before they materialize – we proactively counter negative press and safeguard a positive online image.
Counter Negative Press.
In a pre-Internet era, news would unfold at a slow pace. Organizations could often take their time to respond to developments before the news began to marinate into the public psyche. Organizations could go to the drawing board and strategize before determining what is the best course of action to take to counter negative press – they had ample time before deciding on a structured response. The speed at which information can travel in the digital age means that this is no longer possible.
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Protecting your Reputation Online.
While information travels fast on the Internet, bad news always seems to travel faster. When companies receive a bad review or comment, they are often puzzled on how to respond. A negative comment that is highly visible on search engines can negatively impact a company’s revenue.
Online reputation management can help protect the integrity and bottom line of your brand. A negative reviews stands out – a visible, negative and persuasive comment can cause serious setbacks. As online reputation managers, we will increase the visibility by pushing-up the “good news” and pushing-down the “bad news” on search engines.
Our online reputation managers, in essence, become evangelists for your brand by highlighting the good and devaluing the bad.
Research
During this stage, we conduct a thorough investigation by searching the Internet about what is being said about your business – both the positive and negative.
Public Relations
When there is negative content on the Internet about your business, we communicate directly with customers on your behalf. We uncover the underlying service issues and improve operations.
Monitor
The Internet presents a huge reputation risk as it allows consumers and competitors to openly express their views about your business. We proactively monitor and detect any negative content about your brand.
Promote
We convert customers into brand advocates by improving service experience and promoting communication across social channels.
Content
We incorporate various facets of content marketing to ensure that your online content is aligned with your objectives.
Public Relations
We proactively counter the damaging information that has tarnished your online image by repairing or discrediting them through strategic public relations (PR).
Monitor
We will keep track of any time your brand is mentioned, whether it is – we keep a 360 degree holistic view.
SEO
Reviews about your brand will often appear on the first page of search engines, we reverse negative trends.