Increase Your Online Visibility And Dominate Ranking Positions In Search Engines.
Search Engine Optimization (SEO) is the science of enhancing the code, content and architecture of a website to increase its visibility and ranking position in a search engine’s results. SEO is focused on strengthening a website’s online visibility for specified keywords in unpaid search engine results. Search engines are very sophisticated – they organize, consolidate and collect incredible amounts of data and publish their findings based on the search queries of users.
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The results for specific keywords are ordered and organized by a powerful and protected algorithmic system of search engines. Multiple ranking factors are considered and then prioritized and sequenced in hierarchies of importance. Google, for example, has close to 200 variables that they factor in with varying levels of significance. Search engines are very protective of the elements they use to rank, so SEO is often a speculative science. Despite its secretive nature, there are consensuses in the SEO community about which factors are more important than others. There has also been deep analytical studies done to verify or disprove speculations.
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Search engines have revolutionized the way businesses think. Ranking high in search engines for competitive keywords can change the fortune of a business. A high ranking brings a steady stream of qualified leads and raw traffic. If your business ranks first in a search query, it’s a game changer – your business has secured over one-third of user clicks.
This is because as consumers and information seekers, we put a lot of trust in search engines like Google, Bing and Yahoo to help us find what we are looking for. Search engines have an authoritative role in our lives and we are constantly turning to them to get the right information.
This paradigm shift in our behaviour represents the growing dependency we have on search engines. It has replaced word-of-mouth as the most persuasive form of marketing.
We discover brand opportunities by combining business goals with search engine marketing. We gain insights by combing through your website with various audits.
Our inbound marketers will mine through current analytics, listen to social channels and analyze quantitative data to form our strategies.
With a cross-channel approach we extends beyond on-page and content ideation, by venturing off-page to strengthen backlinks and network profile.
We create tailored reports which will showcase user segments and performance progress of the marketing campaign. We will focus on the conversion rate.
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Content is the bridge that connects on-page and off-page SEO and drives both profiles. Content is the best currency to build inbound links, authority and trust.
Google, Bing and Yahoo recognize that publisher-controlled signals, which represent the on-page component, fails to give the whole picture.
The content and code are the most accessible aspect of your website. As they are solely controlled by you, it is critical that your on-page factors are optimal.